At the end of May Jon Cruddas MP gave his support to a charitable initiative led by Councillor Glenda Paddle with the assistance of other Barking and Dagenham Councillors, who launched a campaign to support women facing period poverty in the local area. Period poverty affects 1 in 10 women, leaving them unable to afford sanitary products.

Throughout May and June Cllr Paddle gained the support of many local businesses and some big hitters such as Asda and Sainsbury's. The Councillor has also gone direct to Always asking for support.

This week Councillor Glenda Paddle with the assistance of Councillor Irma Freeborn built on a campaign by Thompsons Solicitors to support women facing period poverty, an issue which for many has been exacerbated by the current crisis.

In this week alone over £200 worth of sanitary products have been donated by businesses across the borough, including some big names such as Asda – local pharmacies have also supported the campaign.